Creative Direction
We shape the visual identity of your project from concept to execution, guiding every creative decision to ensure a purposeful result.
Creative Direction
What we do
- Concept development
- Includes narrative concepts, experimental films, and director-led projects
- Creative Direction
- Concept development and visual storytelling led from idea to execution
- Visual storytelling and direction
- Campaign thinking and creative planning
Our Process
We start by asking what the work has to achieve, then decide what it should look like. Mood, references and a shot list come before any camera is booked, so the shoot day is execution rather than exploration. You approve the direction in advance and there are no surprises in the edit.
Creative Direction Session
What's Included
- Discovery Session on Audience and Objectives
- Visual Direction Board and Reference Set
- Concept Development With Written Rationale
- Casting, Location, and Wardrobe Direction
- Shot List and Production Schedule
- On-Set Direction Through the Shoot
FAQ
Most people arrive with the same handful of questions. Here are the answers, and if yours is not here, ask us directly.
What does a shoot cost?
Every project is quoted individually, because a half day headshot session and a multi-location brand campaign are not the same job. Send us the brief and you will have a written quote within two business days.
How far ahead should I book?
[Three to four weeks] is typical. Commercial work with wardrobe, talent, or permits usually needs longer, and we will tell you honestly if a date is too tight to do properly.
When do I get the images?
Curated previews within [one week], final retouched files within [three weeks]. Video timelines depend on length and edit complexity, and we set the date with you before the shoot.
Do you travel?
Yes. We work across the Lower Mainland at no additional charge and travel further for the right project. Travel and accommodation are quoted separately.
What if it rains?
For outdoor shoots we hold a backup date at the time of booking, at no cost. We decide together [48 hours] out.
Can I use the images in advertising?
Usage is agreed in writing before the shoot and sits in your quote. Most commercial packages cover web, social, and print. Broadcast, paid media, and out of home are priced separately.
I hate being photographed. Is that a problem?
It is the most common thing we hear and it is our job, not yours. We direct throughout, so you are never left to work out what to do with your hands.
Can you shoot photo and video on the same day?
Often, yes, and it is usually the cheaper way to get both. It changes the crew and the schedule, so tell us early rather than adding it on the day.
